SmartCentral allows you to set up web profiles for your organisation. Depending on your needs you may set up a profile per service or a single profile for all of your services. Its quite common to take a mixed approach and set up a separate profile per service type (for example if you have multiple vacation care services its convenient to group them into 1 web profile so parents can combine them in a single application).
Before we start with the setup of your web profile check you already have your logo and background colour scheme set.
Go to Account > Setup Org > Setup
The simplest case is where you have a single service and therefore only need 1 profile page.
Go to Account > Setup Org > Profiles . A default profile will already exist called All